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Program Support

Strategic Communications

Strategic communications is the process to understand and engage key audiences to create or strengthen conditions favorable to advance an organization's interests through the use of coordinated information, themes, programs, and actions, integrated to form a clear and cohesive message. At Dynetics, we firmly believe that strategic communications has the power to transform an organization. Dynetics has the expertise and experience to guide organizations through both the Public Affairs and Congressional Affairs "minefields."

Congressional Analysis Support

While Dynetics does not perform lobbying activities, we are an invaluable source for congressional information. We have the expertise in research and analysis to provide our clients with the information needed when they work with Congress to get their agency plans, programs, and activities authorized and funded.

Dynetics has earned a reputation as a premier congressional analysis support contractor and has assembled a knowledgeable staff with extensive Executive and Legislative Branch, congressional affairs, acquisition, and public relations experience. The keys to Dynetics' success in congressional analysis support are:

• In-depth knowledge of the congressional authorization and appropriations processes
• Insight into congressional personalities and national level issues
• Experience in the Department of Defense (DoD) planning, programming, budgeting, and execution (PPBE) and acquisition processes
• Expertise in public communications

Dynetics provides a variety of congressional analysis services and products internal to agencies in the Executive Branch. Dynetics' holistic approach to planning and strategic communications with Congress maximizes the effectiveness of messages while staying fully integrated with overall agency themes and consistent with agency requirements. We provide integrated, thorough, and informed processes and products based around four pillars:

• Strategic Planning
• Communications
• Integration and Synchronization
• Issue Development and Analysis

With these pillars as a foundation, Dynetics is committed to enhancing the organization's probability of success by anticipating and responding to congressional actions. With our customer-centric focus, we ensure the agency's intended message is communicated to the right audience at the right time. Timely and channeled communication, combined with a deliberate integration and synchronization strategy, allows our team of professionals to assist the Executive Branch in conveying their approach to the appropriate decision makers. Additionally, Dynetics identifies legislative issues of interest to the agency and facilitates effective tracking and analysis of budget "marks" and legislative language.

CARS

A particularly valuable product and service Dynetics can bring to an agency is the Congressional Analysis and Resource System (CARS). CARS is a web-based system that provides accurate and timely analysis and information to leaders and resource managers through a secure, restricted-access online site. CARS promotes an integrated approach to identifying, retrieving, evaluating, and sharing information from Congress, the Department of Defense (DoD), the Office of Management and Budget (OMB), and other relevant sources to adequately resource user programs. CARS provides the user with a simple, intuitive navigation and data retrieval capability and gives the decision maker situational awareness.

As your foremost provider of congressional analysis, products, and research, Dynetics is committed to providing high-level support to agencies working hand-in-hand with Congress, to implement the plans, programs, and activities that will shape the futures of these agencies.

Congressional Analysis Core Applications

Public Affairs Analysis Support

For external and internal communications, Our Dynetics public affairs professionals have extensive media contacts in print and broadcast outlets at local, national, and international levels. They support our clients by handling requests for information and facilitating interviews with key members of the organization, and by working with media representatives to follow a story idea from inception to its publication or broadcast.

Ability to communicate with a client's intended audiences comes in many forms. Our team works closely with an organization's key members to ensure everyone meets the leader's intent on effective communication both inside and outside that organization. Our support also extends to support of trade shows, content posted to websites, and support of entry into social networking and new media associated with Web 2.0.

In support of our clients, Dynetics public affairs professionals engage with members of the general public, the DoD, elected officials, and key members of the national defense community and defense industry. They are more than capable of assisting our clients with goals and objectives, identification of key publics, selection and preparation of the right spokesperson, and facilitation of all direct and media engagements to ensure the right message at the right time.

Public Affairs Analysis Core Applications

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